7th - Mar - 2016
Mobile World Congress: Beyond the Latest Galaxy
Mobile World Congress concluded last month and it was another show for the records! For those in attendance, it was an exciting marathon of new innovations and debates about the future impact mobile will have on the world – not to mention the great sightseeing in Barcelona. For those who were not there, the news trickling out was just as tantalizing with reviews of the new Samsung Galaxy, details about VR technology and headlines about Mark Zuckerberg, among other topics.
We were there to showcase our new generation messaging platform Atlas (insert the correct link for the blog on Atlas) and to discuss the future of SMS. The discussions were, as always, interesting and thought provoking. As we reflect on the show, a few key trends stand out:
Growing Acceptance of Mobile Payments – Mobile payments took centre stage at MWC with announcements from Samsung, PayPal, MasterCard, Visa, Chase, Starbucks and Apple, among others. One of the more interesting studies came from MasterCard, which found more than two million posts across social channels that conveyed positive sentiments towards mobile payments technology. With the growing penetration of smartphones, the use of mobile payments is only certain to grow as well. As mobile payments grows, it will be imperative that companies find ways to effectively communicate with customers about the status of transactions.
Continuing Growth of SMS – According to a February report published by Future Market Insights, enterprise A2P SMS is expected to grow by 6 percent by 2025. This will be primarily driven by surging adoption of two-factor authentication, an enhanced focus on end-user experience, and an increased number of secure, reliable operator channels. Businesses will continue to find and rely on SMS to ensure proper, timely and effective customer communications.
Escalating Security Concerns – Consumer concerns about how their personal information is being used and shared is transforming the industry. To meet this new and evolving demand there is a rapid and continued push to adopt mobile authentication solutions, including GSMA’s Mobile Connect, which is now available to 2 billion consumers globally. We predict that this need will only continue to grow in an environment of security-conscious consumers. In the coming years, consumers will expect authentication measures, such as a short SMS to confirm identity and intent, or the business could lose the trust of consumers.
What trends did you feel dominated the show and how will SMS impact the future? Tell us about your MWC experience in the comments below.
Originally posted on mblox.com