1st - Jun - 2016
10 Reasons to Use Direct Connections When Sending SMS
For security reasons and high delivery rates, we at CLX recommend you always send your SMS messages through direct connections.
What is a direct connection?
A direct connection is a route set up directly with the operator or network within that country. This is the strongest type of routing available in the SMS market and CLX is proud to have over 100 direct operator connections worldwide to provide stable service our customers can rely on.
There are many reasons sending text messages via direct routes is the best method. We have compiled the ten most important below:
Direct Routes are Secure Routes
Operators and networks actively shut down indirect routes. Sending indirectly means you are essentially going behind the carrier’s back. No warning is given when this type of routing is shut down, which can cause problems for customers who have time-sensitive traffic. Anything that is time sensitive or important should always be sent directly.
Higher Delivery Rates
Messages are sent directly to the mobile operators; this ensures a much higher quality of service. With an accurate phone number list, you can expect a delivery rate of at least 90% when you send directly, and delivery reports can be used to confirm this.
Pay For What You Get
Though direct connections are more expensive than indirect routes, the overall quality of the route is superior. An interconnected fee is paid to networks for handling A2P traffic, which explains why the price is higher, but you can take comfort in knowing your messages are going straight to the operator.
Backup / Failover Routes
In the very unlikely event of a route going down with a direct connection, secondary routes are put in place to ensure messages are still delivered.
Direct connections give you the option to send two-way SMS as opposed to only one-way (outbound). To use two-way SMS, a rental of a virtual number is required for most countries in order to receive replies. The USA & Canadian market are notable exceptions; only direct connections are available for these destinations and campaign approval, including a short code or long number rental, is also required. For more information on sending to the USA & Canada please contact firstname.lastname@example.org.
Dynamic Sender ID’s
The vast majority of direct connections will allow for a fully dynamic sender ID, meaning you can send with either an alpha or numeric sender ID. Canada and USA are exempt from this; either a short code or long number must be used meaning your sender ID is restricted.
Better Prefix Support
Operators and carriers will update their systems regularly to ensure all prefixes are supported.
Concatenated & Unicode Support
Direct connections will allow you to send with Unicode and give you the ability to send 2 or 3 part messages. This type of messaging support is very limited with indirect routes.
Reliable Delivery Reports
You can expect accurate information with your delivery reports including time stamps, which is great for you to see and monitor, especially if you have any time-sensitive traffic. Delivery reports are also obtained directly from the mobile operator handling the traffic.
Peace of Mind
In general, there are no hidden surprises when you send your messages directly. I personally can only think of a handful of instances where problems have occurred with direct routes since joining this industry.
So there you go!
Ten great reasons why using direct connections is the correct choice when sending SMS. Still need convincing? Click here to read a previous article on grey (indirect) routes and why sending this way isn’t the answer.
Author: Joe Green, Strategic Account Manager at CLX
Originally posted on mblox.com