15th - Sep - 2016
Mobile Messaging Fraud Report 2016
The new Mobile Messaging Fraud report, released today by the Mobile Ecosystem Forum (MEF) in association with CLX Communications, finds that SMS remains the most trusted channel for mobile messaging. The results also show that unsolicited messages are a common occurrence across all channels, with more than a quarter of consumers receiving such messages daily via SMS as well as Over-the-Top (OTT) messaging apps such as Whatsapp. Furthermore, 33% of all consumers have received ‘phishing’ messages, aimed at duping them into revealing private information, with a further 21% unaware if they have been targeted at all. MEF estimates that fraud of this kind costs the mobile messaging ecosystem $2 billion every year, underscoring the importance of understanding the phenomenon to better prevent it.
From our experience of the market and the results in the report, we at CLX see several steps that operators, messaging application companies and cloud communication providers can take to reduce fraud and spam across all channels. These steps, that we outline in the report, include the implementation of a global shortcode for reporting unsolicited messages, protecting operator networks and OTT messaging services, and the charging for enterprise-to-consumer messages across all channels. By doing so, we will be able to protect the value of mobile messaging to enterprises, service providers and consumers for years ahead.
For more insight, read the full report here.