9th - Jan - 2017
Rob Malcolm’s 2017 Mobile Messaging Predictions
2017 will be the year of Innovation and Consolidation in Mobile Messaging.
After a few years of relatively small changes in messaging technology, 2017 will be the year of innovation. New messaging technologies in both A2P and OTT will start to be taken seriously, and Enterprises and Service Providers alike will need to keep abreast with these fast moving and exciting developments to stay relevant.
The A2P SMS industry will continue to show strong growth, both in terms of volumes and revenue. Competition will remain high which will put pressure on smaller players. As a consequence 2017 will continue to see consolidation as smaller companies struggle to grow and seek alternative growth strategies.
To read the thoughts of more MEF members on the big trends of 2017, click here.
Author: Rob Malcolm, VP Marketing & Online Sales at CLX Communications.