24th - Feb - 2017
Mobile industry collaborates to tackle messaging fraud
Global mobile trade body, MEF, has launched the Enterprise Messaging Guide, a companion guide to any brand or business using mobile messaging via SMS as part of its customer engagement, be that for marketing, authentication, notification and more besides.
The guide was developed by MEF’s 30+ strong group of participants in its Future of Messaging Programme, which includes CLX representatives alongside mobile operators, global messaging suppliers, hardware and software technology providers, and others in the enterprise messaging ecosystem.
The Enterprise Messaging Guide can be downloaded here for free.
MEF’s COO, Joanne Lacey, discusses why it’s important to educate both the buying and the supplier sides of the messaging market to ensure transparency is promoted across the value chain and to ultimately minimize fraud.
Enterprise or A2P messaging continues its rapid growth as one of the most effective ways for businesses to engage with consumers. It’s also the most trusted form of communication with 35 per cent of consumers in the recent joint MEF and CLX Mobile Messaging Fraud report, identifying it as their preference when it comes to trusting the sender.
Businesses and brands risk reputational damage or financial harm if they procure A2P messaging via the sharp suppliers that are using these unauthorized channels – for example, grey routes – in message delivery. Using unauthorized routes also puts the consumer at risk by for example allowing customers’ bank details or passwords get into rogue hands.
There is also an impact on the messaging ecosystem using unauthorized routes often goes hand-in-hand with the delivery of spam to consumers and is done so outside of any operator agreement meaning the termination fees owed to the mobile network operator delivering the SMS are avoided.
However, these problems are not new, and are common with any fraudsters looking for loopholes to exploit change over time. This is why stakeholders from across the enterprise messaging ecosystem have come together as part of MEF’s Future of Messaging Programme to take practical and positive steps to stamp out fraud and help maintain A2P SMS as a trusted channel for enterprise messaging.
Last year the group identified 11 types of fraud affecting the channel. The latest guide is intended to raise awareness and educate buyers of enterprise messaging to better understand the 6 types of authorized routes and avoid unwittingly engaging in sharp practices and perpetuating the use of unauthorized routes.
It demystifies and defines common industry language and the different roles in the value-chain which is by its very nature complex. Significantly the participants of the working group have mapped out six types of routes authorized for the delivery of enterprise mobile messaging. It also offers practical procurement guidance and identifies the essential features of enterprise messaging solutions including pricing, compliance and performance.
It’s the responsibility of both buyers and suppliers to protect consumers and work together to educate Enterprises to use authorized routes and avoid fraudulent ones.
CLX will be at Mobile World Congress in hall 8.1 stand C41 where we’ll be unveiling a new messaging product, why not drop by the stand to find out what it’s all about?