8th - Aug - 2018

5 Reasons Why Video Calling is the Way Forward

Hot on the heels of Sinch’s whitepaper on Video Calling, where their primary research with OnePoll identified that enterprises are starting to leverage Video Calling, here’s the top 5 reasons why Video Calling is the way forward for those who want to stay ahead of the game:

  • Nearly 40% of consumers would interact with a business via Video Calling if given the opportunity

As a business, you want to make sure you’re giving the customer what they want, and customers today want to be able to communicate with brands in ways that suit them. In fact, 1 in 3 of the consumers we surveyed had already interacted with a brand via Video Calling – it’s a medium that is becoming more familiar, especially when it comes to getting simple issues resolved or just getting some advice.

  • Over 70% of Enterprises think that Video Calling has the potential to improve Customer Service and make them more approachable

The customer is always right, right? When it comes to ways to improve the customer experience, all businesses should sit up and listen or risk losing clients. These days enterprises need to be more approachable and stop hiding behind huge, impersonal call centers – it’s time to actually talk to customers, face to face and when that’s not possible in person, Video Calling is the next best thing.

  • Enterprises are of the opinion that Video Calling could reduce costs by 50%

Along with reducing overheads such as the high costs associated with mobile and international phone calls, Video Calling can also reduce wasted time due to missed or forgotten appointments, as well as offering the potential to reduce business travel costs like flights, hotels etc., enabling colleagues from around the globe to get together without even leaving the office.

  • Nearly 25% of Customers surveyed would consider switching to a bank or doctor which offered VIdeo Calling as a service

No one wants their customers going over to the competition. You’ve worked hard to earn those clients, so you want to hang on to them. A sure-fire way to do this is to ensure they’re happy. Keeping up with the tech savvy customer by offering Video Calling could be a deal breaker for some, especially Millennials, 50% of which expect brands to offer Video Calling.

  • 81% of Customers who have interacted with a Business via Video Calling found the experience a positive one

If you want your customers to feel positive about your brand, then adding Video Calling to your arsenal of communication methods is a must. Everyone likes having a good experience with a company, it gives you a good feeling, makes you want to tell friends and family what a great experience you had, and it makes you more likely to recommend their services next time anyone asks.

If you’d like to dive in and get the full picture, download the full whitepaper from Sinch here.

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