23rd - Oct - 2018

Is the Healthcare Industry Ready for Video Calling?

You may have seen our sister company Sinch’s latest whitepaper on How Consumer Demand Is Shaping The Future Of Video Calling For Enterprises. In this blog post, we’ll take a closer look at the research to see if Healthcare is ready for Video Calling and how the industry might benefit from this popular consumer technology.

Sinch’s research showed that, despite relatively high interest from patients (22% of those surveyed) in using Video Calling to speak to a doctor or healthcare provider, Healthcare is one of the industries that is least likely to adopt it as a means of communication. Just 19% of healthcare providers surveyed said they were likely to start using Video Calling within the next 24 months.

Interestingly enough, even though they claim they’re unlikely to use Video Calling any time soon, 55% of the healthcare enterprises we spoke to named consultations as something Video Calling could be good for. So they recognize that Video Calling could be a useful tech with patients, but perhaps the healthcare industry just needs a little more convincing to fully take it on board.

Healthcare disruptors are entering the market fast, and the shift is starting to build momentum with companies like Doctor on DemandMD Live, and Push Doctor relying on the benefits of Video Calling completely. We think it’s just a matter of time before this shift becomes mainstream. Check out some of the benefits of Video Calling for patients and healthcare providers and see for yourself why it makes perfect sense.

Convenience. Video Calling is not just for patients who could benefit from increased access to services in remote areas, or the ability to schedule appointments at times that suit them. Video Calling could also significantly reduce no-shows for healthcare providers, as well as knocking late appointments caused by traffic jams and parking issues on the head for good.

Be more personal. Sometimes a quick call or email to discuss healthcare results is fine. But when it’s a more serious issue and an in-person meeting cannot take place, Video Calling is the right choice. It’s the perfect communication tool for establishing more personal and trusted relationships between healthcare providers and their patients. A face-to-face interaction via video can put people at ease knowing they can talk to their doctor at a moment’s notice.

Less self-diagnosis. The survey showed some interesting results when it came to self-diagnosing using the Internet. Nearly half (45%) of the consumers surveyed claimed that having Video Calling available as a service would stop them from self-diagnosing. While there is a wealth of health information out there on the web, no amount of time spent with ‘Dr. Google’ substitutes for the trusted diagnosis of a full-qualified professional.

Cost saving. When healthcare providers speak to patients using the magic of Video Calling, there’s no need for costly consulting rooms or office space – patients could be at work, at home, or even out shopping. They are ready for their appointment at the exact time they need to be – no waiting room required.

Sharing expertise. Doctors, nurses, dentists, and in fact all healthcare professionals, enjoy talking with their colleagues to share knowledge and learn. They like to get second opinions from their peers when appropriate. Unfortunately, not all colleagues are in the same area. Being able to reach out to the other side of the world and show patients first hand using Video Calling speaks volumes and saves precious funds.

If you want to find out more about Sinch’s primary research on Video Calling, please download the full whitepaper here.

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