The Power To Scale

The Power To Scale

The advantages of using SMS are clear – outstanding read rates, fast response times and killer engagement scores. But what other benefits can be realized? If you’re a growing company, you need to know that your provider can grow with you – quickly if need be, so scalability is key.


AGENT511 was founded in 2007 in Chicago. Committed to developing Customer Engagement products that benefit from the latest industry and technology trends, AGENT511 specializes in delivering integrated, highly interactive communication platforms for utility companies and emergency services. They are an industry leader in two-way mobile technology, working with their clients from concept through to final delivery. AGENT511 leverages CLX SMS to enhance the services provided to their large utility customers – thereby, enabling high volume, traceable SMS messaging for critical information associated with service interruptions and billing communication.

  • Company



  • Product



  • Market


    Utilities, 9-1-1, Municipalities

  • Country




AGENT511 worked through intermediary SMS service providers and struggled with scaling to meet the needs of its larger customers. Their clients specifically needed high-throughput SMS messaging for wide-scale outage and billing communications, as well as two-way contact center services to keep in touch with their end users.

When it comes to communicating mission critical or regulatory messages, ensuring the message gets through is vital, as such AGENT511 needed to choose their provider carefully.

Identifying a supplier with the ability to scale was key for AGENT511, but the company also needed to make sure there was no compromise on cost effectiveness, message traceability, and coverage. Keeping tabs on the delivery state of a message is important to AGENT511’s clients – but even more important is the need for message sending to be auditable, and, it’s mandatory for many of its mission critical public sector contact center customers.

  • Challenge #1

    Challenge #1

    Identify a scalable SMS solution

  • Challenge #2

    Challenge #2

    Ensure message traceability



CLX scales to suit

  • AGENT511 began their search for a solution by researching and assessing aggregators based on anticipated capacity, carrier reach, and a range of additional resources such as carrier identification and portability database. CLX became the clear choice, hitting the mark on all counts. “Standing out against the competition, CLX’s coverage and scalability, plus blocking and portability tools for carrier reassignment, really made a difference for AGENT511”, commented Jay Malin, Managing Director,

  • “Being priced competitively, and most importantly, offering the ability to trace messages through the delivery channel really tipped the scales in CLX’s favor.” Jay goes on to say, “When a message is sent, we need to confirm when, and whether it was sent – CLX provides this for us. Two-way and interactivity are also big differentiators that we’ve been able to take advantage of from the start.”


AGENT511 now enjoys all the standard benefits that come with CLX’s integration and Tier 1 Super Network. As Jay Malin comments, “CLX provided our utility customers with a scalable, auditable platform for delivering high volume, critical pro-active notifications for outage, billing and demand response.”

Besides getting the exact product and service they needed, AGENT511 is particularly impressed with the support that comes as part of the deal from CLX.  Malin concludes, “Good account management and highly professional support helps get to the bottom of issues quickly.” What more could they ask for?

  • Freedom to scale for large customers

  • Full traceability and auditability of messages 

  • Cost effective, countrywide coverage 

  • Rock solid, professional support


Thanks to the high-quality deliverability and low latency offered by CLX, AGENT511 can now rest assured that CLX has the power to deliver a complete, high-volume traceable, and feature rich SMS messaging platform. Combined with the AGENT511 communication platforms, utilities and public safety agencies are able to enjoy high-availability messaging that keeps end customers informed.

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