How Consumer Demand is Shaping the Future of Video Calling for EnterprisesPart of CLX Communications, Sinch have released a new whitepaper, exploring how consumer demand is shaping the future of Enterprise Video Calling.
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Video is Already Being Used38% of brands are already capitalizing on the shift in user behavior towards Video Calling in messaging apps like Skype. 46% of brands are considering integrating Video Calling into their apps.
The Appeal is Growing FurtherConsumer-to-Enterprise Video Calling is growing; after canvassing 1,250 enterprises and 5,000 consumers across five different countries, we found that nearly 40% are now ready to have video calls with brands and businesses.
Banks are Primed for Video CallingBanks are the most likely to adopt Video Calling, with nearly 30% stating they are likely to start using it within the next two years. Moreover, 24% of consumers would consider switching banks to a provider that offered Video Calling.
An Early Adopter Advantage RemainsDespite its growth, only 24% of respondents are able to name a brand offering Video Calling; this represents a huge opportunity for enterprises to gain a head-start by integrating Video Calling into their existing customer service channels.