Do I need a Long Number or Short Code?
For most countries you will only need a Long Number or a Short Code if you wish to engage in two way interactions with your customers. If you do not wish to engage in a two way dialogue then in most countries you can simply set the Sender ID (Originator) to something Alpha Numeric using your brand name e.g. ‘CLX’.
In some countries however, notably the USA and Canada, a Short Code or Toll Free Number is required regardless of whether you want to engage in a two way dialogue, as alpha numeric SenderID’s are not supported. For more information about which countries require a Short Code or Long Number please review our comparison table.