Why should I send text messages instead of emails?
Text messages, or SMS hold a number of advantages over emails. Firstly, and most importantly, is the difference in open rates – text messages stand at over 90% (source) whilst email open rates are at just 25% (source). Another thing to consider when weighing text messages up against emails is that with text messages, there is no design cost or extended timeframe to consider. Simply write a message and send. No need to brief a designer on artwork or spend hours creating it in-house. In summary, text messages are more cost efficient and enjoy a substantially greater open rate than emails, so we believe they’re a better way to speak to your customers.
Take a look at our Industry Guide pages for more ideas on how text messages could improve engagement with your customers.