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What’s the difference between A2P and P2P messaging?

The difference between A2P and P2P messaging is that A2P refers to messages for business use, sent from a company to a consumer, whereas P2P is personal messaging.

A2P messages can be sent in large batches by companies using webs tools or APIs integrated with their internal systems, and P2P messages are sent as individual messages to friends and family using a handset or messaging app.