• Microsoft
  • Viber
  • Panasonic
  • Air Canada

Price Elasticity of Supply and Demand (as defined here) is believed to be a factor in the SMS ecosystem. Put simply, as the price of an SMS decreases the volume of SMS sent increases. Adversely, the higher the price of an SMS, the lower the volume will be generated in the overall market. This factor is important to consider when Mobile Operators set the price for an SMS.

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