5 Ways Marketers & Media Technology Providers can Benefit from A2P SMS
Build your permission-based customer database using fresh, engaging mobile marketing campaigns…and keep consumers engaged with easy access to special offers and fun giveaways.
The ubiquity and stunningly high read-rate of SMS messaging make A2P SMS a key tool in any marketer’s belt.
1) Enable Standalone Mobile Marketing Campaigns
- Use SMS as an entirely new communications channel
2) Use SMS in Conjunction with Traditional Media to Drive Subscriptions
- Complement email campaigns and promotions with short, time-sensitive SMS alerts
- Drive increased subscriptions by promoting SMS sign-up at events, and via traditional broadcast and print media
- Mobilize your campaigns: drive mobile website traffic with mobile coupons, contests and promotions
3) Create Successful Loyalty Programs
- Strengthen brand loyalty with personalized SMS invitations to loyalty programs, surveys and special offers
- Send automated SMS messages to opted-in loyalty program members: reveal special events or sales, tell them how many points they need for their next reward and nudge them to come back if you haven’t seen them lately
- Instantly capture key statistics about your loyalty campaigns
4) Keep Users Engaged with Links to Promotional Content
- Keep customers engaged and entertained with SMS links to promotional content, including videos, audio clips, photos and websites
5) Increase Customer Interaction with Contests, Sweepstakes, etc.
- Simplify contest enrollment by allowing customers to simply text a shortcode
- Deepen customer engagement through creative offerings such as backstage passes or seat upgrades at live events, or the chance to name a product or star in a commercial
- Let your customers interact with each other by texting answers to trivia or polling questions