Mobile Marketing Campaigns
Use SMS as part of Marketing campaigns to take advantage of the immediate and direct nature of one of the most personal methods of communication available today. Drive powerful messages straight into the hands of current and potential customers to maximize uptake of money off coupons, flash sales, VIP events, promo codes and more. Use location based SMS marketing to target customers when they’re near your store, and track responses and ROI in real-time.
75% of people like offers sent by text
Introduce SMS alongside email campaigns and more traditional media channels like print, television or events, to drive increased mobile traffic to websites and boost subscriptions to email newsletters, loyalty clubs, blogs or social media. Add a sense of urgency by making text messages time sensitive to encourage an immediate call to action, and use enticing sign up offers so that people feel compelled to engage.
Coca-Cola spends 75% of its mobile budget on SMS marketing
Create Successful Loyalty Programs
Communicate via automated SMS to opted-in loyalty program members to strengthen brand loyalty: reveal special events or sales, let customers know how many points they need for their next reward, and nudge them to come back if they haven’t visited lately. Instantly capture key statistics on loyalty campaigns and track success rates using barcodes and promo codes. Capture more data and demographic information about customers to enable a more personalized experience.
90% of consumers who have signed up to loyalty schemes feel that they have gained value from them
Keep Users Engaged
A dynamic addition to any marketing campaign, SMS can help keep customers engaged and entertained, with links to promotional content including videos, audio clips, photos and websites. Drive traffic where you want it to go by making offers ‘online only’ or ‘instore only’. Link to social media to strengthen and expand on the message, providing more information where relevant.
Mobile offers get redeemed up to 10 times more frequently than print offers
Increase Customer Interaction
Use SMS to communicate with customers about contests, sweepstakes etc. Simplify contest enrolment by allowing customers to text a short code to engage, enabling conversions to be tracked. Deepen customer engagement through creative offerings such as backstage passes or seat upgrades at live events, or the chance to name a product or star in a commercial. Let your customers interact with each other by texting answers to trivia or polling questions.
SMS marketing campaigns are opted out of less than 5% of the time
Learn More About Your Customers
Using SMS for surveys can ensure that you get quick and honest responses to help you provide a better service in the future. Incentivize customers to take part by offering entry into free draws, or money off coupons to help build an accurate picture of how your customers feel about you.
Average response time for a text is 90 seconds
If you would like to discuss how we can help your messages reach your customer fast please get in touch.