Marketing / Promotions
Communicate directly with customers and increase engagement in marketing activity by advising on promotions / special offers available either in store or online. Incorporate powerful call-to-action triggers such as QR codes, unique coupon codes or links to social media in your SMS and encourage customers to get involved. Expand your database and build your customer profile at the same time to ensure optimization of future campaigns.
32% of SMS retail marketing messages get a response within the first 15 minutes of being received
Give customers the opportunity to communicate with you in ways that are convenient for them by offering customer support options via SMS. Differentiate your brand and provide the opportunity for simple questions to be asked and answered in seconds. Eliminate the frustrations of call center hold music, deal with issues in real-time and increase customer satisfaction..
Over 50% of customers would rather text a customer support agent instead of using other available options
Complaints & Feedback Surveys
Offer customers a platform to air their views, good or bad, via SMS and ensure that they express their true opinions to you rather than posting publicly about bad experiences in a way that might harm your business. Undertaking an SMS survey or feedback poll is likely to gain high response rates that are truly useful and will provide real insight into your customers thoughts on your product or service.
64% of consumers are likely to have a positive perception of companies that offer communication via text
Inform your customers via SMS when there is an issue with a product that needs recalling and provide information on where they can return it or get more information if needed. Protect your brand by communicating professionally with customers at a primary level about something that might potentially affect their well-being and increase the amount of products successfully returned.
Mobile phone users have their phone within reach 14 hours a day
Location Based Marketing / Proximity To Store
Send real-time SMS messages to subscribers when they are within a certain proximity to your store. Invite them to come in and receive a special discount or participate in an exclusive event, send messages to local subscribers in the area during happy hour, down times or local and regional events to boost attendance and maximize revenue. Vary the size of location targeted in a campaign to include just your particular neighborhood or entire cities.
64% of consumers that have subscribed to mobile marketing have made a purchase as a result
Use SMS to send receipts to customers rather than printing paper and you can not only save the environment but also send relevant information to engage with your customers on a platform they are comfortable with. Include a call to action on an SMS receipt to increase the ways that customers can interact with your business via coupons, discount on next purchase etc. SMS / electronic receipts also markedly reduce the amount of lost receipts.
A URL link sent via SMS significantly increases engagement. 19.3% of people indicated that they will click a link in an SMS whereas only 4.2% of people will click one in an email
Inform both existing and potential customers when new products, services or updates to products they already own are available via SMS. Engage with loyal customers and keep them up to speed on product launches, ensure they remain brand positive by adding them to the guest list at exclusive launch parties and events associated to the products you know they are interested in or already own.
Sales prospects who are sent text messages convert at a rate of 40% higher than those who are not sent any text messages
Encourage customers to visit your store or buy your product by offering incentives direct to their mobile phone via SMS. Motivate customers into action by sending limited time deals only valid on their birthday, increase brand loyalty by offering giveaways, discounts or previews on new products if customers come in store to find out more. Incentives also encourage new customers to sign up for information, giving the opportunity to increase subscribers and spreading your message even further.
Nearly 1/3 of consumers have subscribed to mobile marketing from brands
Covering Employee Shortages
Communicate with the entire workforce by just sending out one SMS to see if anyone is available ‘last minute’ to work a shift that is not covered due to sickness or unexpected absence. Save time on multiple phone calls, leaving messages and waiting for people to come back to you by leveraging the great open and response rates that SMS enjoys. Communicate rotas and any information changes via SMS too and keep employees informed.
SMS has a 7.5 times higher response rate than email, making it extremely reliable