Messaging & Compliance
The guidance below is an outline of the messaging, marketing and privacy rules in the chosen destination.
Messaging Marketing & Privacy Colombia Law 527 of 1999 – (Electronic Messages Regulation) Law 1581 of 2012, Decree 1377 of 2013 – (Colombian Data Protection Regulations. Applicable to use of data for marketing purposes) Colombian Communications Regulation Commission (“CRC”): Resolution 3501 of 2011 (Providers of content and applications (PCA) through SMS and MMS require registration) Article 3 of Law 1480 of 2011, Colombian Consumer Protection Law – (rights of consumers, right to receive accurate information, and to be protected against misleading advertising) Colombian Communications Regulation Commission (“CRC”): Article 13 of CRC Resolution 3501 requires specific codes associated to different content Article 23 et seq. Law 1480 – (specific information obligations to the consumer) Colombian Communications Regulation Commission (“CRC”): Paragraph of Article 22 of CRC Resolution 3501 – (Technical specifications for codes) Article 23 et seq. Law 1480 – (additional obligations for E-commerce) CRC Resolution 3066 of 2011 – (Obligation of telecommunications companies to obtain prior authorization to use data for marketing / advertising purposes, complemented with Resolution 3501 of 2011) Article 103.1 of CRC Resolution 3066 of 2011 – (Limitations to SMS with pornographic content) Article 103.3 of CRC Resolution 3066 of 2011 –(Excluded Numbers Registry to avoid commercials and marketing SMS) Article 103.6 of CRC Resolution 3066 of 2011 - (Marketing and commercial SMS can only be sent during specific time frame) Article 30 of CRC Resolution 3501 – (Previous and express information required by user before receiving SMS, in addition to the consent obtained by telecommunications providers) Article 32 of CRC Resolution 3501 – (Confirmation of consent from users required – second opt-in) Article 35 of CRC Resolution 3501 – (Standard consumer service procedures mandatory for content and applications providers) Article 36 and 37 of CRC Resolution 3501 – (Opt–out mechanism)
Due to the dynamic nature of technology and the messaging industry, the Messaging Compliance Rules are constantly evolving and adapting to keep pace with the changes. As a result, we may update these Messaging Compliance Rules from time to time by publishing an updated version on our website or elsewhere as we determine.