Messaging & Compliance
The guidance below is an outline of the messaging, marketing and privacy rules in the chosen destination.
Messaging Marketing & Privacy Italy AGCOM Decision 42/13/CIR as amended by AGCOM Decision 131/14/CIR (rules for Calling Line Identification in the Enterprises Messaging Service (December 2014)) Articles 25, 27, 41 of Italian Electronic Communications Code Regulation on “Premium Services” – Ministerial Decree No. 145/2006 – Articles 15, 19, 24 (Regulation of “Premium Services”) Article 130 of the Italian Data Protection Code, D.Lgs. 196/2003 (requirements to send out unsolicited electronic marketing communications, including SMS) Guidelines by the Italian DPA on Marketing and against Spam (detailed explanation of the rules applicable to e-marketing. An additional guidance available for consumers has been published on April 20th 2015) Decision by the Italian DPA No. 2543820 (processing of personal data for direct marketing purposes) Article 20 et seq. of the Italian Consumer Code
Due to the dynamic nature of technology and the messaging industry, the Messaging Compliance Rules are constantly evolving and adapting to keep pace with the changes. As a result, we may update these Messaging Compliance Rules from time to time by publishing an updated version on our website or elsewhere as we determine.