Messaging & Compliance
The guidance below is an outline of the messaging, marketing and privacy rules in the chosen destination.
Messaging Marketing & Privacy Kenya Procedures and Guidelines for the management of Telecommunications Short Codes and Premium Rate numbers in Kenya, Guideline 13 (advertising and promotions) The Kenya Information And Communications (Consumer Protection) Regulations, 2010 (unsolicited communications, consents, opt-in) Self-regulatory Code of Advertising Practice (direct marketing) Guidelines for the Prevention of Transmission of Undesirable Bulk Political Content/Messages via Electronic Communications Network, 2012 (vetting of bulk political messages by mobile network operator, timings of transmission, opt in and consent)
Due to the dynamic nature of technology and the messaging industry, the Messaging Compliance Rules are constantly evolving and adapting to keep pace with the changes. As a result, we may update these Messaging Compliance Rules from time to time by publishing an updated version on our website or elsewhere as we determine.