Messaging & Compliance
The guidance below is an outline of the messaging, marketing and privacy rules in the chosen destination.
Messaging Marketing & Privacy Nigeria The Nigerian Communications Act 2003 (NCA) provides a regulatory framework for the Nigerian communications industry Guidelines on Short Code Operation in Nigeria – Section 6 requires, for all advertising promotional materials, service help messages to clearly display the consumers right to “opt in” or “opt out” of any promotion, programme or service, whether subscription based or otherwise Guidelines on Short Code Operation (Guidelines) in Nigeria made pursuant to the NCA prescribe a standard of practice for providers of shorty code services Section 5.4 of the Guidelines states that no content service should be promoted as being “free” if it is obtainable only by the use of premium rate service involving a charge to the customer Section 5.5 of the Guidelines requires text message sent to short codes and received by consumers to be stored by the network operators and service providers for a period of six months or any period determined to be reasonable by the service provider, but not less than six months
Due to the dynamic nature of technology and the messaging industry, the Messaging Compliance Rules are constantly evolving and adapting to keep pace with the changes. As a result, we may update these Messaging Compliance Rules from time to time by publishing an updated version on our website or elsewhere as we determine.