We’re pleased to be working with Google on an early access program to bring you RCS Business Messaging.

RCS Business Messaging allows you to take A2P business messaging a step further than ever before. Using color, imagery, audio and video, you can create captivating marketing campaigns and gain more engagement from your customer communications.

This enhanced messaging solution allows you to interact in real time with your customers, send them account or service updates, promotional vouchers, tickets, and media when they request them.

Using suggested response call to action buttons, the customer can simply choose what information they want to see next. Message delivery and ‘read’ information allows you to understand customer behavior, which alongside powerful reporting tools, will further enhance your future campaigns.

Don’t know which of your customers has an RCS enabled device?  No problem. We are developing an auto-detect capability in our API that will allow you to send messages in both simple and rich formats, and we will automatically deliver the message via the best channel. For full details of the technical specification of our new RCS API, please click here.