Time is money when it comes to business right? Well let’s be honest, time is precious to everyone, and wasting it can be extremely frustrating for businesses and customers alike. When it comes to getting everyday tasks like banking, doctors’ appointments and so on sorted, it’s not always easy to fit them in around busy schedules, and lunch hours never seem long enough to get it all done. So what’s the answer to solve this time crisis? Simple, it’s Video Calling.
Video Calling is a big growth area for enterprises (check out our primary research and whitepaper on the subject if you’re after more details). Setting aside the outstanding convenience it can offer, Video Calling also has the potential to add all the value that a face to face interaction can bring. With HD quality and seamless integration always available, whether calling across town or across the world, Video Calling is definitely worth exploring.
How It Works
Let’s take booking a doctors’ appointment as an example:
- Send a message to your doctors via the surgery app saying that you’d like to book a Video Call appointment
- Pick a date and time that suits you from the availability calendar they reply with
- Step out of the office for 10 minutes to attend the Video Call appointment
- Be back at your desk before anyone’s even realised you’ve been away
In short, Video Calling is changing the way that businesses communicate with customers.
Video Calling can help reduce time wasting associated with hanging on hold for an agent at a call center, desperately trying to get a doctor’s appointment outside of ‘office hours’, or taking valuable time off work to discuss your latest mortgage deal with the bank. How? It’s very easy when the right technology is in place.
Where Can I Use Video?
Video Calling is being used in many industries to enable people to slot a quick call into their busy schedules, but it’s also being used by enterprises to make it easier for people to communicate with them in a whole host of scenarios. Typical applications include:
Healthcare – for people in remote areas or who are unable to leave the house
Insurance – to help claims get resolved more quickly
Banking – for financial advice on mortgages, loans or wealth management
Education – to facilitate shared learning and understanding
These use cases have the potential to take an app’s functionality to the next level, whilst increasing the incomparable value that users gain from a ‘face to face’ meeting.
The Advantages of Video
Video might well have killed the radio star, but it’s also doing a pretty good job of improving the way that businesses interact with customers…
The main advantage of Video Calling is meeting the needs of customers in ways that make life easier for them. Advantages that can also be enjoyed include:
- Increased customer engagement and stickiness
- Building stronger, more meaningful relationships
- Heightened communication experience
- Saving money and time – increasing productivity
- Adding a personal touch
- Elevating brand perception
- Reducing project timelines, speeding up TTM
- Removing the sense of distance for remote workers
- Reducing carbon footprint due to reduced transport requirements
How Is Video Being Used?
Meeting the needs of today’s ‘on the go’ consumer, Video introduces a wealth of ways to communicate with customers and colleagues across the globe!
If you would like to discuss how we can help your messages reach your customer fast, please get in touch.